Xueming Luo, Jie Zhang, Bin Gu, Chee Wei Phang. Competitive and Asymmetric Nature of Relationships between Expert Blog Sentiment and General Consumer Brand perception. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 76, 2014. [doi]
@inproceedings{LuoZGP14,
title = {Competitive and Asymmetric Nature of Relationships between Expert Blog Sentiment and General Consumer Brand perception},
author = {Xueming Luo and Jie Zhang and Bin Gu and Chee Wei Phang},
year = {2014},
url = {http://aisel.aisnet.org/pacis2014/76},
researchr = {https://researchr.org/publication/LuoZGP14},
cites = {0},
citedby = {0},
pages = {76},
booktitle = {18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014},
editor = {Keng Siau and Qing Li and Xunhua Guo},
}