Attracting Whom? - Managing User-Generated-Content Communities for Monetization

Liye Ma, Onur Kesten, Tridas Mukhopadhyay. Attracting Whom? - Managing User-Generated-Content Communities for Monetization. In Jay F. Nunamaker Jr., Wendy L. Currie, editors, Proceedings of the International Conference on Information Systems, ICIS 2009, Phoenix, Arizona, USA, December 15-18, 2009. pages 8, Association for Information Systems, 2009. [doi]

Abstract

Abstract is missing.