Liye Ma - researchr alias

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Viewing Publication 1 - 17 from 17

2023

Improving Broader Sharing to Address Geographic Inequity in Liver TransplantationShubham Akshat, Liye Ma, S. Raghavan 0001. msom, 25(4):1509-1526, July 2023. [doi]

What shall I learn? Two-stage decision making under social influence on corporate E-learning platformsYiping Amy Song, Lingling Zhang, Liye Ma, Indranil Bose. dss, 171:113978, August 2023. [doi]

2020

Economic Operation Evaluation of Active Distribution Network Based on Fuzzy Borda MethodLiye Ma, Xiaoming Zhang. access, 8:29508-29517, 2020. [doi]

2019

2016

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral TargetingMichael Trusov, Liye Ma, Zainab Jamal. mktsci, 35(3):405-426, 2016. [doi]

2015

The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on TwitterLiye Ma, Baohong Sun, Sunder Kekre. mktsci, 34(5):627-645, 2015. [doi]

Latent Homophily or Social Influence? An Empirical Analysis of Purchase Within a Social NetworkLiye Ma, Ramayya Krishnan, Alan L. Montgomery. mansci, 61(2):454-473, 2015. [doi]

2014

An Empirical Analysis of the Impact of Pre-Release Movie Piracy on Box Office RevenueLiye Ma, Alan L. Montgomery, Param Vir Singh, Michael D. Smith. isr, 25(3):590-603, 2014. [doi]

2011

A "Position Paradox" in Sponsored Search AuctionsKinshuk Jerath, Liye Ma, Young-Hoon Park, Kannan Srinivasan. mktsci, 30(4):612-627, 2011. [doi]

Statistical Analysis and Anomaly Detection of SMS Social NetworksBin Zhang, Liye Ma, Ramayya Krishnan. icis 2011: [doi]

2009

Attracting Whom? - Managing User-Generated-Content Communities for MonetizationLiye Ma, Onur Kesten, Tridas Mukhopadhyay. icis 2009: 8 [doi]

2008

Recomended for You: The Impact of Profit Incentives on the Relevance of Online RecommendationsKartik Hosanagar, Ramayya Krishnan, Liye Ma. icis 2008: 31 [doi]

Power system reactive power optimization based on direct neural dynamic programmingZhigang Lu, Liye Ma. iske 2008: 862-866 [doi]

Voluntary Open-Source - The Effect Appropriability, Externality, and UncertaintyLiye Ma, Pei-yu Chen, Tridas Mukhopadhyay. icis 2008: 54 [doi]

2007

The Formation and Evolution of Faultlines in Large-Scale, Multi-Party Information Systems DevelopmentSandra Slaughter, E. Ilana Diamant, Mark H. Haney, Liye Ma, Laurie J. Kirsch, Scott R. Boss. icis 2007: 70 [doi]

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