Michael Trusov - researchr alias

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Viewing Publication 1 - 8 from 8

2021

Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social NetworksXi Chen, Ralf van der Lans, Michael Trusov. mansci, 67(12):7575-7598, 2021. [doi]

The Path to Click: Are You on It?Savannah Wei Shi, Michael Trusov. mktsci, 40(2):344-365, 2021. [doi]

2020

Modeling Dynamics in CrowdfundingChul Kim, P. K. Kannan, Michael Trusov, Andrea Ordanini. mktsci, 39(2):339-365, 2020. [doi]

Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive EnvironmentJorge Mejia, Anandasivam Gopal, Michael Trusov. isr, 31(4):1087-1106, 2020. [doi]

2016

Deal or No Deal? Consumer Expectations and Competition in Daily DealsJorge Mejia, Anand Gopal, Michael Trusov. icis 2016: [doi]

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral TargetingMichael Trusov, Liye Ma, Zainab Jamal. mktsci, 35(3):405-426, 2016. [doi]

2011

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?Oliver J. Rutz, Michael Trusov, Randolph E. Bucklin. mktsci, 30(4):646-665, 2011. [doi]

Zooming In on Paid Search Ads - A Consumer-Level Model Calibrated on Aggregated DataOliver J. Rutz, Michael Trusov. mktsci, 30(5):789-800, 2011. [doi]

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