Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment

Jorge Mejia, Anandasivam Gopal, Michael Trusov. Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment. Information Systems Research, 31(4):1087-1106, 2020. [doi]

Abstract

Abstract is missing.