Jorge Mejia, Anandasivam Gopal, Michael Trusov. Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment. Information Systems Research, 31(4):1087-1106, 2020. [doi]
@article{MejiaGT20,
title = {Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment},
author = {Jorge Mejia and Anandasivam Gopal and Michael Trusov},
year = {2020},
doi = {10.1287/isre.2020.0933},
url = {https://doi.org/10.1287/isre.2020.0933},
researchr = {https://researchr.org/publication/MejiaGT20},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {31},
number = {4},
pages = {1087-1106},
}