Tommi Mahlamäki, Kati Stormi, Lauri Saarivuori, Mika Ojala. Electronic Marketing in Business-to-Business Markets - User Related Benefits of Sales Configurators. In Tung Bui, editor, 52nd Hawaii International Conference on System Sciences, HICSS 2019, Grand Wailea, Maui, Hawaii, USA, January 8-11, 2019. pages 1-8, ScholarSpace / AIS Electronic Library (AISeL), 2019. [doi]
Abstract is missing.