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Laughing Together: A Pilot Study on the Role of Virtual Agents in Emotional Contagion, Conformity, and Opinion Shaping in a Virtual Stand-Up Comedy Club

Similde Mair, Fariba Mostajeran, Joan Llobera, Mel Slater, Frank Steinicke. Laughing Together: A Pilot Study on the Role of Virtual Agents in Emotional Contagion, Conformity, and Opinion Shaping in a Virtual Stand-Up Comedy Club. In International Symposium on Mixed and Augmented Reality, ISMAR 2025, Daejeon, Republic of Korea, October 8-12, 2025. pages 1479-1489, IEEE, 2025. [doi]

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