Optimizing query rewrites for keyword-based advertising

Azarakhsh Malekian, Chi-Chao Chang, Ravi Kumar, Grant Wang. Optimizing query rewrites for keyword-based advertising. In Lance Fortnow, John Riedl, Tuomas Sandholm, editors, Proceedings 9th ACM Conference on Electronic Commerce (EC-2008), Chicago, IL, USA, June 8-12, 2008. pages 10-19, ACM, 2008. [doi]

Authors

Azarakhsh Malekian

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Chi-Chao Chang

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Ravi Kumar

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Grant Wang

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