Azarakhsh Malekian, Chi-Chao Chang, Ravi Kumar, Grant Wang. Optimizing query rewrites for keyword-based advertising. In Lance Fortnow, John Riedl, Tuomas Sandholm, editors, Proceedings 9th ACM Conference on Electronic Commerce (EC-2008), Chicago, IL, USA, June 8-12, 2008. pages 10-19, ACM, 2008. [doi]
@inproceedings{MalekianCKW08,
title = {Optimizing query rewrites for keyword-based advertising},
author = {Azarakhsh Malekian and Chi-Chao Chang and Ravi Kumar and Grant Wang},
year = {2008},
doi = {10.1145/1386790.1386793},
url = {http://doi.acm.org/10.1145/1386790.1386793},
tags = {optimization, rule-based, graph query, graph-rewriting, rewriting},
researchr = {https://researchr.org/publication/MalekianCKW08},
cites = {0},
citedby = {0},
pages = {10-19},
booktitle = {Proceedings 9th ACM Conference on Electronic Commerce (EC-2008), Chicago, IL, USA, June 8-12, 2008},
editor = {Lance Fortnow and John Riedl and Tuomas Sandholm},
publisher = {ACM},
isbn = {978-1-60558-169-9},
}