Optimizing query rewrites for keyword-based advertising

Azarakhsh Malekian, Chi-Chao Chang, Ravi Kumar, Grant Wang. Optimizing query rewrites for keyword-based advertising. In Lance Fortnow, John Riedl, Tuomas Sandholm, editors, Proceedings 9th ACM Conference on Electronic Commerce (EC-2008), Chicago, IL, USA, June 8-12, 2008. pages 10-19, ACM, 2008. [doi]

Abstract

Abstract is missing.