Puneet Manchanda, Ying Xie, Nara Youn. The Role of Targeted Communication and Contagion in Product Adoption. Marketing Science, 27(6):961-976, 2008. [doi]
@article{ManchandaXY08, title = {The Role of Targeted Communication and Contagion in Product Adoption}, author = {Puneet Manchanda and Ying Xie and Nara Youn}, year = {2008}, doi = {10.1287/mksc.1070.0354}, url = {http://dx.doi.org/10.1287/mksc.1070.0354}, researchr = {https://researchr.org/publication/ManchandaXY08}, cites = {0}, citedby = {0}, journal = {Marketing Science}, volume = {27}, number = {6}, pages = {961-976}, }