The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games

Ben L. Marder, David Gattig, Emily Collins, Leyland F. Pitt, Jan Kietzmann, Antonia Erz. The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games. Computers in Human Behavior, 91:72-83, 2019. [doi]

Authors

Ben L. Marder

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David Gattig

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Emily Collins

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Leyland F. Pitt

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Jan Kietzmann

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Antonia Erz

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