Ben L. Marder, David Gattig, Emily Collins, Leyland F. Pitt, Jan Kietzmann, Antonia Erz. The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games. Computers in Human Behavior, 91:72-83, 2019. [doi]
@article{MarderGCPKE19,
title = {The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games},
author = {Ben L. Marder and David Gattig and Emily Collins and Leyland F. Pitt and Jan Kietzmann and Antonia Erz},
year = {2019},
doi = {10.1016/j.chb.2018.09.006},
url = {https://doi.org/10.1016/j.chb.2018.09.006},
researchr = {https://researchr.org/publication/MarderGCPKE19},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {91},
pages = {72-83},
}