The Effectiveness of Personalized E-mail Newsletters and the Role of Personal Characteristics

Ewa Maslowska, Bas van den Putte, Edith G. Smit. The Effectiveness of Personalized E-mail Newsletters and the Role of Personal Characteristics. Cyberpsy., Behavior, and Soc. Networking, 14(12):765-770, 2011. [doi]

Abstract

Abstract is missing.