Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management

Miguel Godinho de Matos, Pedro Ferreira 0003, Rodrigo Belo. Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management. Marketing Science, 37(5):793-811, 2018. [doi]

Abstract

Abstract is missing.