Using social media sentiment analysis to understand audiences: A new skill for technical communicators?

Mark McGuire, Constance Kampf. Using social media sentiment analysis to understand audiences: A new skill for technical communicators?. In 2015 IEEE International Professional Communication Conference, IPCC 2015, Limerick, Ireland, July 12-15, 2015. pages 1-7, IEEE, 2015. [doi]

@inproceedings{McGuireK15,
  title = {Using social media sentiment analysis to understand audiences: A new skill for technical communicators?},
  author = {Mark McGuire and Constance Kampf},
  year = {2015},
  doi = {10.1109/IPCC.2015.7235801},
  url = {http://dx.doi.org/10.1109/IPCC.2015.7235801},
  researchr = {https://researchr.org/publication/McGuireK15},
  cites = {0},
  citedby = {0},
  pages = {1-7},
  booktitle = {2015 IEEE International Professional Communication Conference, IPCC 2015, Limerick, Ireland, July 12-15, 2015},
  publisher = {IEEE},
  isbn = {978-1-4799-3375-4},
}