Using social media sentiment analysis to understand audiences: A new skill for technical communicators?

Mark McGuire, Constance Kampf. Using social media sentiment analysis to understand audiences: A new skill for technical communicators?. In 2015 IEEE International Professional Communication Conference, IPCC 2015, Limerick, Ireland, July 12-15, 2015. pages 1-7, IEEE, 2015. [doi]

Abstract

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