Simultaneously improving CSAT and profit in a retail banking organization

Sameep Mehta, Ullas Nambiar, Vishal S. Batra, Sumit Negi, Prasad Deshpande, Gyana R. Parija. Simultaneously improving CSAT and profit in a retail banking organization. In Craig Macdonald, Iadh Ounis, Ian Ruthven, editors, Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011. pages 2505-2508, ACM, 2011. [doi]

Abstract

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