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The Benefits of Unexpected Informal Customer Support from Vendors in Online Communities

Yitshak Merin, Wenli Wang. The Benefits of Unexpected Informal Customer Support from Vendors in Online Communities. In Izak Benbasat, Ali R. Montazemi, editors, Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, AMCIS 2008, Toronto, Ontario, Canada, August 14-17, 2008. pages 141, Association for Information Systems, 2008. [doi]

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Yitshak Merin

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Wenli Wang

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