What Are We Really Good At? Product Strategy with Uncertain Capabilities

Jeanine Miklós-Thal, Michael Raith, Matthew Selove. What Are We Really Good At? Product Strategy with Uncertain Capabilities. Marketing Science, 37(2):294-309, 2018. [doi]

Authors

Jeanine Miklós-Thal

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Michael Raith

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Matthew Selove

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