Jeanine Miklós-Thal, Michael Raith, Matthew Selove. What Are We Really Good At? Product Strategy with Uncertain Capabilities. Marketing Science, 37(2):294-309, 2018. [doi]
@article{Miklos-ThalRS18,
title = {What Are We Really Good At? Product Strategy with Uncertain Capabilities},
author = {Jeanine Miklós-Thal and Michael Raith and Matthew Selove},
year = {2018},
doi = {10.1287/mksc.2017.1068},
url = {https://doi.org/10.1287/mksc.2017.1068},
researchr = {https://researchr.org/publication/Miklos-ThalRS18},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {37},
number = {2},
pages = {294-309},
}