How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory - researchr publication authors

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Junlan Ming, Jianqiu Zeng, Muhammad Bilal, Umair Akram, Mingyue Fan. How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory. IJWIS, 17(4):300-320, 2021. [doi]

This author has not been identified. Look up 'Junlan Ming' in GoogleThis author has not been identified. Look up 'Jianqiu Zeng' in GoogleThis author has not been identified. Look up 'Muhammad Bilal' in GoogleThis author has not been identified. Look up 'Umair Akram' in GoogleThis author has not been identified. Look up 'Mingyue Fan' in Google

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