How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

Junlan Ming, Jianqiu Zeng, Muhammad Bilal, Umair Akram, Mingyue Fan. How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory. IJWIS, 17(4):300-320, 2021. [doi]

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