Junlan Ming, Jianqiu Zeng, Muhammad Bilal, Umair Akram, Mingyue Fan. How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory. IJWIS, 17(4):300-320, 2021. [doi]
@article{MingZBAF21,
title = {How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory},
author = {Junlan Ming and Jianqiu Zeng and Muhammad Bilal and Umair Akram and Mingyue Fan},
year = {2021},
doi = {10.1108/IJWIS-02-2021-0012},
url = {https://doi.org/10.1108/IJWIS-02-2021-0012},
researchr = {https://researchr.org/publication/MingZBAF21},
cites = {0},
citedby = {0},
journal = {IJWIS},
volume = {17},
number = {4},
pages = {300-320},
}