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Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites

Sebastian Molinillo, Rafael Anaya-Sánchez, Francisco J. Liébana-Cabanillas. Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites. Computers in Human Behavior, 108:105980, 2020. [doi]

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Sebastian Molinillo

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Rafael Anaya-Sánchez

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Francisco J. Liébana-Cabanillas

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