Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms - researchr publication authors

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Christine Moorman, Simone Wies, Natalie Mizik, Fredrika J. Spencer. Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms. Marketing Science, 31(6):934-951, 2012. [doi]

This author has not been identified. Look up 'Christine Moorman' in GoogleThis author has not been identified. Look up 'Simone Wies' in GoogleThis author has not been identified. Look up 'Natalie Mizik' in GoogleThis author has not been identified. Look up 'Fredrika J. Spencer' in Google

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