Christine Moorman, Simone Wies, Natalie Mizik, Fredrika J. Spencer. Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms. Marketing Science, 31(6):934-951, 2012. [doi]
@article{MoormanWMS12,
title = {Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms},
author = {Christine Moorman and Simone Wies and Natalie Mizik and Fredrika J. Spencer},
year = {2012},
doi = {10.1287/mksc.1120.0737},
url = {http://dx.doi.org/10.1287/mksc.1120.0737},
researchr = {https://researchr.org/publication/MoormanWMS12},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {31},
number = {6},
pages = {934-951},
}