Rejoinder - Can Behavioral WOM Measures Provide Insight into the Net Promoter:::(c)::: Concept of Customer Loyalty?

Neil A. Morgan, Lopo L. Rego. Rejoinder - Can Behavioral WOM Measures Provide Insight into the Net Promoter:::(c)::: Concept of Customer Loyalty?. Marketing Science, 27(3):533-534, 2008. [doi]

Abstract

Abstract is missing.