Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach

Claas Müller-Lankenau, Kai Wehmeyer. Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach. In 18th Bled eConference: eIntegration in Action, Bled, Slovenia, June 6-8, 2005. pages 35, 2005. [doi]

Authors

Claas Müller-Lankenau

This author has not been identified. Look up 'Claas Müller-Lankenau' in Google

Kai Wehmeyer

This author has not been identified. Look up 'Kai Wehmeyer' in Google