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Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach

Claas Müller-Lankenau, Kai Wehmeyer. Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach. In 18th Bled eConference: eIntegration in Action, Bled, Slovenia, June 6-8, 2005. pages 35, 2005. [doi]

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