Claas Müller-Lankenau, Kai Wehmeyer. Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach. In 18th Bled eConference: eIntegration in Action, Bled, Slovenia, June 6-8, 2005. pages 35, 2005. [doi]
@inproceedings{Muller-Lankenau05-0,
title = {Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach},
author = {Claas Müller-Lankenau and Kai Wehmeyer},
year = {2005},
url = {http://aisel.aisnet.org/bled2005/35},
researchr = {https://researchr.org/publication/Muller-Lankenau05-0},
cites = {0},
citedby = {0},
pages = {35},
booktitle = {18th Bled eConference: eIntegration in Action, Bled, Slovenia, June 6-8, 2005},
}