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Personalization & Trust-Enhancing Signals in E-Commerce

Saskia Müller, Frédéric Thiesse, Johannes Hewig, Steven Schwehm. Personalization & Trust-Enhancing Signals in E-Commerce. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]

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Saskia Müller

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Frédéric Thiesse

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Johannes Hewig

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Steven Schwehm

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