Saskia Müller, Frédéric Thiesse, Johannes Hewig, Steven Schwehm. Personalization & Trust-Enhancing Signals in E-Commerce. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]
@inproceedings{MullerTHS19,
title = {Personalization & Trust-Enhancing Signals in E-Commerce},
author = {Saskia Müller and Frédéric Thiesse and Johannes Hewig and Steven Schwehm},
year = {2019},
url = {https://aisel.aisnet.org/icis2019/behavior_is/behavior_is/10},
researchr = {https://researchr.org/publication/MullerTHS19},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019},
editor = {Helmut Krcmar and Jane Fedorowicz and Wai Fong Boh and Jan Marco Leimeister and Sunil Wattal},
publisher = {Association for Information Systems},
isbn = {978-0-9966831-9-7},
}