Saskia Müller, Frédéric Thiesse, Johannes Hewig, Steven Schwehm. Personalization & Trust-Enhancing Signals in E-Commerce. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]
Abstract is missing.