Advocacy participation and brand loyalty in virtual brand community

Juha Munnukka, Outi Uusitalo, Elisa Jokela. Advocacy participation and brand loyalty in virtual brand community. In 27th Bled eConference: eEcosystems, Bled, Slovenia, June 1-5, 2014. pages 24, 2014. [doi]

Authors

Juha Munnukka

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Outi Uusitalo

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Elisa Jokela

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