Juha Munnukka, Outi Uusitalo, Elisa Jokela. Advocacy participation and brand loyalty in virtual brand community. In 27th Bled eConference: eEcosystems, Bled, Slovenia, June 1-5, 2014. pages 24, 2014. [doi]
@inproceedings{MunnukkaUJ14,
title = {Advocacy participation and brand loyalty in virtual brand community},
author = {Juha Munnukka and Outi Uusitalo and Elisa Jokela},
year = {2014},
url = {http://aisel.aisnet.org/bled2014/24},
researchr = {https://researchr.org/publication/MunnukkaUJ14},
cites = {0},
citedby = {0},
pages = {24},
booktitle = {27th Bled eConference: eEcosystems, Bled, Slovenia, June 1-5, 2014},
}