Advocacy participation and brand loyalty in virtual brand community

Juha Munnukka, Outi Uusitalo, Elisa Jokela. Advocacy participation and brand loyalty in virtual brand community. In 27th Bled eConference: eEcosystems, Bled, Slovenia, June 1-5, 2014. pages 24, 2014. [doi]

Abstract

Abstract is missing.