Optimal budget allocation strategies for real time bidding in display advertising - researchr publication authors

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Pavankumar Murali, Ying Li, Pietro Mazzoleni, Roman Vaculín. Optimal budget allocation strategies for real time bidding in display advertising. In Proceedings of the 2015 Winter Simulation Conference, Huntington Beach, CA, USA, December 6-9, 2015. pages 3146-3147, IEEE/ACM, 2015. [doi]

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