Optimal budget allocation strategies for real time bidding in display advertising

Pavankumar Murali, Ying Li, Pietro Mazzoleni, Roman VaculĂ­n. Optimal budget allocation strategies for real time bidding in display advertising. In Proceedings of the 2015 Winter Simulation Conference, Huntington Beach, CA, USA, December 6-9, 2015. pages 3146-3147, IEEE/ACM, 2015. [doi]

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