Pavankumar Murali, Ying Li, Pietro Mazzoleni, Roman Vaculín. Optimal budget allocation strategies for real time bidding in display advertising. In Proceedings of the 2015 Winter Simulation Conference, Huntington Beach, CA, USA, December 6-9, 2015. pages 3146-3147, IEEE/ACM, 2015. [doi]
@inproceedings{MuraliLMV15,
title = {Optimal budget allocation strategies for real time bidding in display advertising},
author = {Pavankumar Murali and Ying Li and Pietro Mazzoleni and Roman Vaculín},
year = {2015},
url = {http://dl.acm.org/citation.cfm?id=2889011},
researchr = {https://researchr.org/publication/MuraliLMV15},
cites = {0},
citedby = {0},
pages = {3146-3147},
booktitle = {Proceedings of the 2015 Winter Simulation Conference, Huntington Beach, CA, USA, December 6-9, 2015},
publisher = {IEEE/ACM},
isbn = {978-1-4673-9741-4},
}