An Investigation into how Data collected by Destination Websites are Utilised as a Direct Marketing Tool

Hilary C. Murphy. An Investigation into how Data collected by Destination Websites are Utilised as a Direct Marketing Tool. In Andrew J. Frew, Martin Hitz, Peter O'Connor, editors, Information and Communication Technologies in Tourism, ENTER 2003, Helsinki, Finland, 2003. pages 316-325, Springer, 2003. [doi]

Abstract

Abstract is missing.