Segmenting Online Consumers Based on their Preference Developments - researchr publication authors

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Achita Muthitacharoen, Nattawat Suwan. Segmenting Online Consumers Based on their Preference Developments. In 10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004. pages 486, Association for Information Systems, 2004. [doi]

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