Segmenting Online Consumers Based on their Preference Developments

Achita Muthitacharoen, Nattawat Suwan. Segmenting Online Consumers Based on their Preference Developments. In 10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004. pages 486, Association for Information Systems, 2004. [doi]

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