Segmenting Online Consumers Based on their Preference Developments - researchr publication related

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Achita Muthitacharoen, Nattawat Suwan. Segmenting Online Consumers Based on their Preference Developments. In 10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004. pages 486, Association for Information Systems, 2004. [doi]

The following publications are possibly variants of this publication:

Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferencesAchita Muthitacharoen, Mark L. Gillenson, Nattawat Suwan. iam, 43(5):678-695, 2006. [doi]

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