Stochastic Models for Budget Optimization in Search-Based Advertising

S. Muthukrishnan, Martin Pál, Zoya Svitkina. Stochastic Models for Budget Optimization in Search-Based Advertising. In Xiaotie Deng, Fan Chung Graham, editors, Internet and Network Economics, Third International Workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007, Proceedings. Volume 4858 of Lecture Notes in Computer Science, pages 131-142, Springer, 2007. [doi]

Abstract

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