Joschka Mütterlein, Benedikt Berger, Christian Matt 0001, Anne Stirner, Thomas Hess. Co-Creation in Virtual Reality: Immersion als Treiber des Kundenerlebnisses. HMD - Praxis Wirtschaftsinform., 59(1):246-260, 2022. [doi]
@article{MutterleinBMSH22,
title = {Co-Creation in Virtual Reality: Immersion als Treiber des Kundenerlebnisses},
author = {Joschka Mütterlein and Benedikt Berger and Christian Matt 0001 and Anne Stirner and Thomas Hess},
year = {2022},
doi = {10.1365/s40702-021-00812-1},
url = {https://doi.org/10.1365/s40702-021-00812-1},
researchr = {https://researchr.org/publication/MutterleinBMSH22},
cites = {0},
citedby = {0},
journal = {HMD - Praxis Wirtschaftsinform.},
volume = {59},
number = {1},
pages = {246-260},
}