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Co-Creation in Virtual Reality: Immersion als Treiber des Kundenerlebnisses

Joschka Mütterlein, Benedikt Berger, Christian Matt 0001, Anne Stirner, Thomas Hess. Co-Creation in Virtual Reality: Immersion als Treiber des Kundenerlebnisses. HMD - Praxis Wirtschaftsinform., 59(1):246-260, 2022. [doi]

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