Digital Retail Challenges within the EU: Fulfillment of Holistic Customer Journey Post GDPR

Veronica L. Nabbosa, Rehan Iftikhar. Digital Retail Challenges within the EU: Fulfillment of Holistic Customer Journey Post GDPR. In Proceedings of the 2019 3rd International Conference on E-Education, E-Business and E-Technology, ICEBT 2019, Madrid, Spain, August 02-04, 2019. pages 51-58, ACM, 2019. [doi]

Abstract

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