Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers

Waqar Nadeem, Daniela Andreini, Jari Salo, Tommi Laukkanen. Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers. Int J. Information Management, 35(4):432-442, 2015. [doi]

Authors

Waqar Nadeem

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Daniela Andreini

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Jari Salo

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Tommi Laukkanen

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